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Have you ever come across the concept of communicating bees and postman pigeons, which were used in ancient times as a way of communicating an idea within the masses? In the same way, the 360-degree campaign works. It is an online strategy used to achieve a specific business goal and helps in fostering an idea, product or service by increasing engagement, traffic and vending. The 360-degree campaign utilizes the world of Web and digital technologies to promote a brand and its related elements that reaches customers at all possible points of contact.